CRM and Data Manager (Italian-speaking)

Are you a data-driven CRM specialist with a passion for creating impactful, multi-channel marketing campaigns? Do you thrive in a fast-paced, sports-focused environment where customer insights shape every decision?

We're recruiting for a B2C professional sports business driven by data, customer insight, and high-impact marketing. We're passionate about delivering personalised, engaging experiences to our audiences across multiple channels-email, SMS, social, and beyond. We're now looking for a strategic and hands-on CRM & Data Manager to lead the way in campaign execution and data integrity.

Role Overview

As CRM & Data Manager, you will be responsible for planning, building, and delivering cross-channel marketing campaigns-with a core focus on email marketing . You'll also take ownership of our customer data ecosystem, including data integrations, manual data flows, and the implementation of best-in-class data management practices .

This role is ideal for someone who thrives on both operational execution and data strategy , and who understands how to use customer data to drive meaningful marketing results.

Please Note: Proficiency in Italian and a minimum of three years of relevant experience are essential requirements for this role.

Key Responsibilities :

CRM & Campaign Execution

• Plan, build, and launch multi-channel marketing campaigns, with email as the primary focus
• Own campaign set-up, segmentation, personalisation, A/B testing, and performance tracking
• Collaborate with the marketing team to deliver automated journeys, newsletters, and promotional campaigns
• Monitor deliverability, open/click-through rates, and continuously optimise performance

Data Management & Integration

• Oversee daily customer data flows across systems-CRM, email platforms, ecommerce, and analytics tools
• Manage manual data processes where automation isn't yet in place
• Work with tech teams (or third-party providers) to implement and maintain data integrations
• Maintain a clean, unified customer database that supports precise segmentation and reporting

Strategic Data Leadership

• Ensure all key elements of a data management strategy are understood and implemented: quality, governance, compliance, enrichment, and reporting
• Identify opportunities to improve data efficiency and campaign effectiveness through better use of customer insights
• Stay current on best practices in B2C CRM and marketing technology

About You

• We'd really like you to be be a HUGE sports fan - and if you like football , if you're passionate about a team, even better (but not that you don't have to have experience working in sports - we can teach you that)
• Fluent in English and Italian (written and verbal)
• Based in the UK or Western Europe with the right to work remotely
• 3+ years' experience in a CRM or email marketing/data operations role within a B2C environment
• Proficient with CRM and ESP platforms (e.g. Dynamics 365, HubSpot, Mailchimp, etc.)
• Strong understanding of data structures, integrations, and segmentation logic
• Comfortable using Excel, Google Sheets, or SQL for data manipulation and analysis
• Detail-oriented, self-motivated, and able to manage multiple deadlines
• Knowledge of GDPR and data privacy best practices is a plus

Why Join Our Client?

• A remote-first, flexible work culture with a collaborative team
• A chance to shape the CRM and data strategy of a high-growth B2C brand
• Autonomy to make real impact and bring ideas to life
• Competitive salary and growth opportunities
• A leader in the sports data business

Interested?

If you're a hands-on CRM expert who loves data, lives for a well-timed campaign, and wants to help shape customer journeys across European football, we'd love to hear from you.

No Recruitment Agencies Pls!