Loyalty & CRM Marketing Manager

We are seeking an experienced Loyalty & CRM Marketing Manager for a market leading company in Cardiff. This role is to develop, launch and drive the day-to-day operations of the new Loyalty Programme. This role would suit someone who has a good understanding of loyalty schemes, customer behaviour, and a proven track record of managing a large-scale project. Key Responsibilities & Objectives for the role: Drive Profitable Sales Growth through our Loyalty Scheme * Drive customer acquisition through all channels (website, social, in-store etc.) * Create & maintain a Loyalty Scheme activity plan that drives additional revenue. * Analyse performance, customer data, and market trends to drive decisions and optimize revenue generating activity. * Review ROI on all activity and provide regular stakeholder performance reports. Great Experience for Our Customers * Use insight and feedback to continuously enhance the customer journey by identifying opportunities to improve engagement, retention and satisfaction through the loyalty programme. * Manage rewards to ensure they align with customer expectations and values. Communication * Create and maintain a clear communication plan. * Respond to feedback, work cross functionally to highlight, agree & embed process improvements. * Continually challenge ways of working by gathering feedback from competitors, customer groups and retail team Technical/Compliance Support * Deal with administrative tasks such as payments, data security and data governance. * Ensure all campaigns are legally compliant and on brand. Ensure the confidentiality, integrity and availability of information being held, accessed or processed. * Monitor the health of the customer database to ensure the data being used across the business is accurate. Key experiences: * Strong understanding of consumer behaviour and loyalty programme best practices * Good stakeholder management and communication skills * Enjoy working within a fast-paced, ever-changing environment. * Previous B2C or online / Ecommerce experience desirable Specialist skills and experience: * Experience with customer relationship management (CRM) systems & loyalty platforms * Excellent writing, editing and proofreading skills. * Good interpersonal and relationship-building skills to work with all other departments. * Confidence to influence and collaborate with senior leaders. * Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies. * Excellent project management skills with a track record of managing multiple initiatives simultaneously. Send your CV now to hear more