Senior Marketing Manager

The senior Marketing Manager will be responsible for all Marketing activities Audio Visual Materials (AVM Ltd), a company owned by Northamber PLC. The role involves proactively managing the tactical marketing programs for the business and for a portfolio of vendors. The role encompasses interfacing with vendor partners to generate incremental marketing funds from Co-op and MDF, liaising with Vendor Marketing Managers and AVM Product Managers.

Responsibilities:

• Own all marketing activity on behalf of AVM ltd.
• Own the marketing relationship with key AV vendors ensuring all plans are built and executed in alignment with vendor and AVM objectives.
• Liaise with the AVM team to co-ordinate work with the Northamber design team so marketing plans integrate seamlessly.
• Brief the design team on all asset creation requests. This will include image sourcing & copywriting/sourcing.
• Support the sales and marketing team on all relevant AVM events such as trade shows and partner events.
• Attend sales and marketing meetings to fully understand the strategy and run the interlock meetings between the AV team and Marketing.
• Manage the social media channels to ensure network interaction and audience growth
• Tracking & reporting of ROI per activity/campaign and recommending changes to the campaigns / marketing mix where required.
• Manage agreed vendor budgets and ensure that all plans are fully executed and invoiced accurately and completely.

Skills and Knowledge:

• Experience in Marketing, specifically social media and web management.
• Degree in Marketing or relevant qualification (i.e., CIM) highly preferred.
• Knowledge of AV vendors and products preferred.
• Experience in the AV and Technology areas would be an advantage.
• Ability to handle multiple projects simultaneously in a fast-paced environment.
• Ability to create professionally written content with appropriate inputs from stakeholders.
• Evidence of successful engagement with sales teams to build and agree on go-to-market strategies.
• Proven success executing multiple, simultaneous marketing campaigns that deliver measurable ROI.
• Evidence of utilising the full marketing mix (online/offline principles plus events).
• Experience of planning and delivering creative, demand generation campaigns.

Benefits

• Hybrid working
• Private Medical Insurance
• Life Insurance
• 25 days holiday
• Cycle to work
• Employee Assistance Programme