Product Manager

Job Summary

Reporting to the Commercial Director, you will be responsible for product planning, delivery and market research throughout the products lifecycle.

You will develop a vision and roadmap for the products, aligned to business goals and the market requirements based on input from internal stakeholders, customers, market research, trade associations attendance (legislative & standards) and your own industry insight.

Having identified product development or improvement projects, you will work closely with Development/Engineering, Marketing and Sales to deliver products to market that align with this vision, meeting market needs and deliver to a consistently high-quality standard.

This position is full time office based, working Monday to Friday 8:30am to 5pm In Aylesford.

Duties

• You will develop a forecast for the product based on input from marketing, sales, market analysis and your own experience, and manage its delivery.
• Define the product strategy and roadmap
• Manage the product throughout its lifecycle from concept to end-of-life
• Be the recognised expert in the business on the product, the market, relevant technology and the competition.
• Write the business case for new product investments and gain internal approval
• Write Market Requirements documents for product requirements, including costs and selling prices, accounting for varying price strategies based on route to market
• Working with the marketing manager, propose a product marketing plan and budget and then deliver against it
• Develop core positioning and messaging for the products, coordinating with the marketing Manager to provide data on product positioning, competitor analysis, and Market trends to guide the campaigns.
• Perform product demos to customers and develop internal training for staff development and technical/sales training & support relationship building with key clients
• Monitor, report and make proposals to improve product performance
• Identify and support sales channels.
• Develop route to market strategies with key stakeholders to support targeted product growth strategies
• Promote the product to sales teams through sales training sessions, webinars, newsletters and other mechanisms
• Develop and deliver training to technical sales support, and the sales team
• Co-ordinate with development and marketing on projects to deliver to plan
• Collate feedback from sales and customers and feedback into product roadmaps
• Represent the voice of the customer in senior level meetings
• Using business intelligence and market conditions deliver a regular (e.g. monthly) volume, revenue and profit forecasts

Knowledge, experience and qualifications

• Educated to degree standard or similar in engineering or equivalent
• 3+ years relevant product management experience from within a transferable role, from within the HVAC industry would be favourable
• Demonstrable understanding of product engineering and management principles
• Experience in marketing data analytics and tools
• Proven negotiation and networking skills
• Excellent interpersonal skills able to represent the Company at all levels
• Must possess good analytical and problem-solving skills with methodical approach to achieving results.
• High attention to detail with excellent organisational and record-keeping skills.
• Excellent, verbal and written communication skills, with ability to convey technical information to range of audiences.
• Very proficient in Microsoft Office packages.
• Proven ability to work competently both on own initiative and as part of a team.

Only suitable candidates will be directly contacted about this position, and we will not store or process the data of candidates in any way unless consent has been obtained.