Go To Market Marketing Specialist

Job Title: Go To Market Marketing Specialist Location: Telford Office – 3:2 hybrid working Job Type: Full Time Reporting To: Marketing Manager __________________________________________________________________________________ Role Overview We are seeking a proactive and organised Go-To-Market (GTM) Marketing Specialist to support the delivery of marketing campaigns across the UK and wider European markets. This position is part of a centralised UK-based marketing team that supports both the UK direct business and other regional markets, operating as part of a broader shared services model. The GTM Specialist will work closely with the Digital Hub and regional marketing teams to ensure all marketing initiatives are aligned and delivered in a timely and impactful manner. This is a hands-on role suited to a full-stack marketer — someone who brings structure and data-driven thinking to campaign planning, contributes to content development, and supports the delivery of assets beyond pure coordination. The GTM Specialist will play a key role in shaping campaign briefs, developing messaging, producing content, and supporting offline and traditional marketing activity as part of end-to-end campaign delivery. Key Responsibilities: * Campaign Delivery & Go-to-Market Activities: Lead the delivery of marketing campaigns and go-to-market activities across multiple channels (social media, email, events, internal communications, etc.). * Campaign Brief Coordination: Coordinate campaign briefs for both UK and regional activity, ensuring inputs are gathered, stakeholders are aligned, and requirements are clear for the execution team. * Campaign Planning: Maintain campaign calendars and coordinate planning cycles in collaboration with commercial, product, and regional teams. * Asset Creation Support: Collaborate with the Digital Hub and graphic designer to support the creation of assets and campaign rollouts. * Regional Market Liaison: Liaise with regional markets to gather local insights, adapt messaging, and ensure campaign relevance. * Performance Monitoring & Reporting: Monitor campaign performance across regional markets, support reporting needs, and surface insights for continuous improvement. * Creation of Scalable Campaign Materials: Coordinate scalable campaign materials such as sales enablement assets, battle cards, product one-pagers, and regional campaign toolkits. * Content Development: Ability to write and edit on-brand content for a range of channels including social media, email campaigns, blogs, internal communications, and landing pages when needed. * Vendor & External Relationship Management: Support relationships with external vendors, publishers, or event coordinators as needed for campaign execution. * Compliance & Brand Standards: Ensure all activity aligns with brand standards, governance processes, and compliance (e.g. GDPR) according to the regions. Required Qualifications: * 2 years of experience in campaign delivery, marketing execution, or content coordination, ideally within a multi-market or centralised function. * Experience managing marketing campaigns from planning through to launch and reporting. * Familiarity with marketing automation & project management tools (e.g. HubSpot, CMS platforms, Monday. com, Scribe and Binder, etc.). * Strong organisational skills, attention to detail, and ability to manage multiple projects simultaneously. * Excellent written and verbal communication skills. * Comfortable working cross-functionally with product, sales, digital teams, and regional marketing stakeholders. * Understanding of brand consistency, tone of voice, and content quality governance. Desirable Qualifications: * Experience in Account-Based Marketing and/or B2B marketing. * Experience supporting or coordinating events, media placements, or supplier-led campaigns. * Basic familiarity with data protection regulations (e.g., GDPR). * Exposure to performance reporting tools (e.g., Google Analytics, HubSpot dashboards, or similar) and using insights to inform marketing activity. What’s in it for me? * 23 days holiday (more for long service) plus an extra day off for your Birthday. * Enhanced maternity, paternity and adoption pay. * Holiday purchase scheme. * Company Pension. * Healthcare scheme and life cover. * Amazing Savings with Perkbox – access to hundreds of discounts. * The ability to develop and progress your career. * Strong social ethos. * Be part of a high growth and very exciting European wide group, that prides itself on innovation, collaboration and strong customer focus