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Area Sales Manager


Drinking coffee today shouldn’t stop us drinking coffee tomorrow   But it will – unless we change the way coffee is bought and sold. Because if farmers can’t make a living growing coffee, they’ll stop. And right now 80% of them aren’t.   So we put our growers first – buying from them directly, paying them fairly, and investing in training and support. We make sure our products and processes respect the earth and the people making a living off it. We’re open and specific about our approach, so other coffee companies can follow our lead. And we make sure our coffee tastes as decent as it acts, so you’ve got good reason to pick our pack off the shelf – turning an everyday ritual into a gamechanger.   For more information see (url removed)   We are currently looking for an Area Sales Manager to join the Cafédirect team covering the South of England. The primary role of the Area Sales Manager will be to support the National Account Managers to secure new out-of-home business via route to market wholesale customers and direct contract catering customers. You will also be tasked with successfully managing a selection of your own Regional Independents and Key Accounts. You will also support the wider sales team in executing the Cafédirect commercial plan.   Working Hours and Benefits 8:30 – 4:30 – (Mon – Fri) Company Car Generous annual leave per year + statutory bank holidays Generous Pension Scheme   Barista and Equipment Training   Employee Assistance Programme Vitality Health Care Group Life Assurance Death In Service Benefit As much coffee as you can drink!    Key Responsibilities Customer Management Build strong relationships with key wholesalers, multi-site regional accounts and Southern Independent accounts Focus on existing business development opportunities to drive incremental sales Develop new initiatives in existing accounts, to generate additional sales revenue Manage any admin related to regional customers on territory Work with supply chain to ensure we maximise product availabilityFinancial Management Analysis, reporting and presentation of customer performance Ensure effective use of commercial investment across a defined territory Invoice management Accurate forecasting Timely and successful delivery of products Clear progress communication to internal and external stakeholdersNew Business Development & Execution Create maximum brand impact of Cafédirect’s commercial plan Drive further coffee & equipment opportunities Grow and develop existing customers, together with generating new business, using a pipeline for reporting and a well organised journey plan To develop extensive knowledge of competitors and their activities in territoryPlanning Complete comprehensive Account Plans for all key customers Forecast and track key account metricsBehaviours / Skills  Responsible, reliable and trustworthy reflecting a strong personal commitment to our customers and brand.  Dynamic, highly motivated and pro-active individual with a passion for coffee  Strong capability in Excel & PowerPoint and the ability to learn how to use and manipulate IT systems is, essential.  Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.  Experience in delivering client-focused solutions based on customer needs  Strong commercial and negotiation skills Proven ability to manage multiple projects at a time while paying strict attention to detail  Excellent listening, negotiation and presentation skills

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