Website & Ecommerce Manager

Our client is a leading online retailer specialising in toys and games, offering an exciting and affordable range for families across the UK. As they continue to grow, they are looking for a Website & eCommerce Manager to oversee their website performance, manage their Amazon marketplace, and lead their migration to Shopify, ensuring a seamless transition and long-term success on the platform. Role Overview As the Website & eCommerce Manager, you will be responsible for managing the day-to-day operations of their website and Amazon store. A key part of this role will be leading the migration to Shopify, ensuring a smooth transition with minimal disruption to sales and customer experience. You will drive website optimisation, marketplace performance, and eCommerce growth, making data-driven decisions to enhance user experience, increase conversion rates, and grow online revenue. Key Responsibilities Shopify Migration & Website Management * Manage the full migration to Shopify, ensuring a seamless transition from the current platform. * Work with developers and third-party agencies to set up, test, and optimise the Shopify store, ensuring all integrations function correctly. * Ensure data migration (products, customer accounts, order history, and content) is accurate and secure. * Oversee the ongoing management, updates, and development of the Shopify store post-migration. * Ensure Shopify analytics and reporting are set up correctly to track key performance metrics. Amazon Marketplace Management * Manage and grow their presence on Amazon UK, with potential expansion into international marketplaces. * Work with the Agency to manage product listings, titles, descriptions, bullet points, and A+ Content to improve visibility and conversion rates. * Work with internal teams and suppliers to ensure all products are correctly listed, priced, and in stock. * Analyse agency performance. * Ensure compliance with Amazon policies and proactively resolve listing issues, account health alerts, and customer feedback. eCommerce Strategy & Growth * Manage the product catalogue, ensuring accurate product listings, categorisation, and pricing. * Collaborate with marketing, buying, and logistics teams to maximise online sales opportunities. * Lead on-site merchandising strategies to highlight key products, seasonal trends, and promotions. SEO & Performance Marketing Support * Ensure the Shopify site is optimised for organic search (SEO) implementing recommendations from agency. * Work with the marketing team to optimise landing pages, product pages, and content for paid campaigns. * Monitor key website and Amazon performance metrics such as bounce rates, add-to-cart rates, conversion rates, and checkout abandonment. Analytics & Reporting * Track and analyse Shopify sales data, customer behaviour, and advertising performance using Google Analytics (GA4), Shopify Analytics, Amazon Seller Central, and Looker. * Provide actionable insights to improve user engagement, conversion rates, and revenue growth. * Report on KPIs such as website conversion rates, Amazon sales performance and customer retention. Platform & Vendor Management * Manage relationships with Shopify developers, website development agencies, Amazon account managers, and third-party marketplace service providers. * Oversee integrations with key tools such as payment gateways, review platforms, CRM, Shopify apps, and personalisation software. Requirements * Proven experience in eCommerce, website management, and Amazon marketplace management. * Hands-on experience managing a Shopify migration and running a Shopify store post-launch. * Hands-on experience managing an Amazon Seller Central account and handling compliance issues. * Knowledge of Google Analytics (GA4), and Amazon analytics tools. * Familiarity with Shopify apps third-party integrations * Data-driven approach with the ability to interpret insights and drive continuous improvement. * Strong project management and problem-solving skills