Marketing Manager

Marketing Manager Job Description

Location and Hours

The position of Marketing Manager is based at the Tumble Tots (UK) Ltd. Head Office at Park Farm in Redditch. The normal hours are 9.00 am to 5.30 pm, Monday to Thursday with an hour break for lunch and 9.00am to 5.00pm with half an hour lunch on Friday. Occasionally there will be some travel and working outside normal hours. There may also be occasional weekend working for which days in lieu will be allowed. Annual leave entitlement is 23 days plus bank holidays, this rises by one day per year after five years to a maximum of 28. The salary for this role is currently GBP32K. After a probationary period, hybrid working initially one day per week rising to a maximum of two days may be permitted, always subject to the cover requirements of the office.

Role Overview

The Marketing function at Tumble Tots (UK) Ltd. is to strengthen and further develop brand awareness and to identify and exploit new opportunities for the brand, for the benefit Tumble Tots (UK) Ltd. and the national network of Franchisees. The Marketing Manager will organise creative campaigns and promotional events that can make a difference to the company s success according to trends and customer requirements and support and advise Franchisees on their regional marketing strategy.

The role will suit a person who thrives in a small business environment and is looking to use and further develop their skills in areas such as social media, digital marketing, e-commerce, direct mail, website maintenance, advertising, promotional and PR activity, exhibitions, sponsorship, statistical analysis.

The Head Office team is small and the ability to work collaboratively with others is essential, in all aspects of the role.

Reporting to the Managing Director, the goal is to reach out to the market and cultivate the customer s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

Key Responsibilities

• Develop the overall internal and external marketing strategy for both online and offline promotional activities by using existing methods and researching new avenues.
• Arrange national advertising campaigns such as TV and social media advertising and direct mail to increase membership.
• Liaise with individual franchisees to review their local marketing efforts and offer tailored support and advice as well as personalised artwork.
• Promote franchise opportunities through various relevant channels and generate potential leads to be converted into franchisees.
• Participate in the associated training and on boarding of new franchisees.
• Co-ordinate and promote themed activity weeks, events, and campaigns within the academic calendar to raise brand awareness.
• Organise the company s attendance at relevant external events such as conferences, festivals, seminars, exhibitions, awards, etc. for promotional and networking purposes.
• Prepare and present pitches to potential partners to generate additional revenue through sponsorship and sampling opportunities and/or elevate the brand perception through positive association.
• Working alongside a consultant, establish partnerships with suitable brands to offer members discounts on products and services, competitions, and other benefits.
• Manage, maintain, and develop the company s website including franchisee subsites and third-party add-ons and analyse acquisition data.
• Organise the production of creative assets such as professional photographs for inclusion in digital and print materials and film for TV and social media advertising.
• Produce internal supporting material and instruction documents for campaigns, activities, and franchisees.
• Design and distribute printed literature for external offline promotion such adverts, leaflets, posters, flyers, etc.
• Create and disseminate digital artwork and content for external online promotion such as third-party websites and social media.
• Manage and create content for our social media platforms to promote the brand and its associated subsidiaries and regularly review trends to increase engagement.
• Organise and attend internal planning, marketing, management, training, and other relevant meetings.
• Liaise with suppliers and service providers and organise distribution.
• Plan, manage and execute the annual marketing budget.
• General administration and customer service duties.

These are some of the duties required but the position is not limited to these and as the role continually develops.

Person Specification

The Marketing Manager must be enthusiastic, self-motivated, and personable, and able to demonstrate they can work in a team and on their own initiative.

The ideal candidate will be passionate for the art of marketing and will have an abundance of ideas for building efficient strategies. They must bring forth a strong arsenal of techniques and methods to promote our services, products, and public image.

A sound knowledge of digital marketing and social media is essential. This includes Google Analytics, Google Adwords, Facebook, Instagram, Tik Tok, YouTube and Twitter. Experience of working as part of the marketing function in a small business environment would be advantageous for the role.

Educated to degree standard ideally with marketing and/or holding a professional marketing related qualification, it is essential to be computer literate and proficient in the Microsoft Office programmes, Adobe Illustrator InDesign and/or Photoshop or similar design programme. A good knowledge of WordPress, Meta Business Suite and Canva, is also desirable.